Organizing press conferences with high professionalism and efficiency

Course Overview:

The task of preparing and organizing a conference for a company or a specific entity is considered one of the difficult matters that requires coordination in the work and for a long period, and the matter must be done through coordination between many people to organize a successful conference that achieves what is required of it, because it reflects the image of the companies in front of the invitees in addition to that The first impression is firmly established in people’s minds. When organizing a conference, a person must pay attention to the smallest details and think about the comfort of the invitees at the beginning. In order to do this, he must work to follow some steps, such as writing the goals and scheduling the conference’s agenda, as the person needs a clearer definition of the matters that he wants. The company will achieve its results from that conference, and because this will shape the rest of its decisions, in addition to knowing what it wants to communicate.

Course Content:

The content of organizing press conferences includes the following topics:
• Introduction to organizing press conferences: The importance of organizing press conferences and the role of the journalist in reporting events, and understanding the types of press conferences and how to deal with them.
• Preparation for organizing press conferences: research and advance preparation for the conference and expected topics and preparing appropriate and intelligent questions to participate in the conference sessions.
• Journalism organization techniques: recording and audio-visual documentation of conferences, writing brief and comprehensive reports on events and sessions, and preparing interviews with participants and experts.
• Dealing with pressure and tension: good preparation and continuous practice for press coverage, dealing with difficult situations and embarrassing questions and positive thinking and self-motivation.
• Editing and publishing press reports: organizing information in a logical and attractive manner, using appropriate journalistic style and fluent language, and publishing reports through various media (newspapers, websites, etc.).
• Evaluate and improve performance: Record and watch press coverage to analyze performance, use feedback and comments for continuous improvement, and practice organizing mock press conferences to develop skills.

Objectives

At the end of the course program, participants will have learned about:
- Know the challenges and strategies for developing public relations business.
- Knowledge of the concept, importance and types of conferences, exhibitions and seminars.
- Modern scientific methods for planning, implementing and managing press conferences.
- Learn about different media skills such as photography, video, news writing, design, and journalistic correspondence.
- Acquire skills in dealing with audiences and dealing at a high level with major figures in societies.
- Acquire communication skills and the art of dealing with audiences.

target groups:

The target group for attending the course to organize press conferences with professionalism and high efficiency:
• Workers in the journalistic and media fields.
• Workers in public relations departments.
• Corporate Communications Officers.
• Managers and supervisors involved in planning and managing press conferences.
• Employees involved in media activities.
• Students and graduates of media colleges at various universities.
• Broadcasters and news program presenters.
• Anyone who wants to develop their expertise to work in the field of managing and organizing press conferences.

Join us in this special session by registering via the following link: