Monitor and manage social media

Course Overview:

This course aims to teach participants how to monitor and analyze media content on social media platforms in preparation for social media management through modern digital media. This program seeks to give participants real knowledge of the power of marketing through social media campaigns through graphic monitoring and following up on competitors in the midst of global news and events.

Course Content:

Topics covered in the course include:
• Introduction to media monitoring: Definition of media monitoring and its importance in understanding and analyzing media content.
• Monitoring tools: Review the various monitoring tools available to monitor content on social media platforms.
• Content analysis: How to analyze media content published on social media platforms to understand the trends, feelings, and topics discussed.
• Reports and statistics: How to prepare detailed reports and statistics on monitored media content on social media platforms.
• Using data in media communication: How to use monitored data in making media decisions and improving communication strategies.
• Practical training: Practical exercises to apply what was learned in the course and improve monitoring and analysis skills.

Objectives

How will trainees benefit from the course?
After completing the program, participants will be able to learn:
- Basics of monitoring and follow-up in Social Media.
- Basics of communications in Social Media Management process.
- 5 major stages of social media campaigns.
- Methods to find and connect online social networks.
- Optimum usages of Facebook and Twitter for business purposes.
- Monitoring comments on Social Medial Platforms.
- Understanding and controlling conversations: Learn some measure and successful guides and tools.

target groups:

Who should attend?
This course is intended for journalists, media executives, digital marketers, and anyone who wants to better understand and use content on social media platforms and monetize it in the media field.

Join us in this special session by registering via the following link: