Crisis Media Management

Course Overview:

Media management of crises plays an important role in overcoming them, as internal or external crises arise continuously and without warning. The dealing of institutions, ministries and government agencies with crises is an important focus in reducing any impact resulting from the crisis and creating a barrier to absorb the crisis and any of its impact, and based on this. The media plays an important role here, but it needs an administration that deals with the crisis professionally and uses the necessary tools to make this mission successful and to overcome or avoid the crisis.

Course Content:

• What do we mean by crisis? What are its types and characteristics?
• Terms related to the crisis.
• Tools and means of media management of the crisis.
• Media strategic elements for crisis management.
• The role of the media in managing the crisis before it occurs.
• Media communication in crisis.
• Daily activity of the media department during the crisis.
• Media management after the crisis ends.
• Digital media and the crisis.

Objectives

- The importance of crisis management
- Media intervention and reaction
- Prepare a crisis plan in advance
- Preparing important messages
- Dealing with the media during the crisis
- Media crisis management tools
- Talking to press reporters
- Mastering body language and voice
- How to deal with difficult questions
- The crisis and the media
- How long can the media crisis last and how to act?
- Dealing with the crisis on social media
- Results of the crisis
- Providing public statements and holding press conferences.

target groups:

• Directors of media and press departments in institutions.
• Heads of media departments.
• Crisis managers
• Crisis management workers.
• Journalists interested in developing their skills in media crisis management.

Join us in this special session by registering via the following link: