Skills of Writing Press Release

Course Overview:

In this course, you will learn how to issue a press release with great skill and efficiency for individuals responsible for communicating the message of the institution or company to the public. The press release aims to clarify and document important events and developments related to a specific topic. The press release is also an effective way to communicate with the public and send a clear and specific message.
The press release includes a set of important information such as: the main topic, related events, important details, desired goals, future vision, and expectations related to the topic.
A press release is usually issued by government institutions, companies, non-profit organizations, or any entity that wishes to disseminate important and reliable information to the public.
When issuing a press release, the target parties and media outlets that will receive the release are identified. The entities responsible for preparing and distributing the statement and ensuring the accuracy of the information mentioned in it are also identified.

Course Content:

Topics covered in the course include:
• Introduction to the press release: Definition of the press release, its importance, and its role in disseminating information and communicating with the media.
• Press release structure: How to organize and arrange the information in the press release in a logical and attractive way, including strong titles and concise paragraphs.
• Write easy-to-understand language: How to use simple and clear language in writing press releases to ensure they are easily understood by readers.
• Using auxiliary tools: How to use auxiliary tools such as quotes, statistics, and examples to illustrate important points in the press release.
• Editing and reviewing: How to edit and review well to ensure that the press release is free of linguistic and formatting errors.
• Distribution and Promotion: How to distribute and promote the press release effectively to reach the largest possible number of media and audiences.

Objectives

How will participants benefit from the course?
After completing the program, participants will be able to learn:
- Methods of analyzing and prioritizing a wide range of customer relationships.
- Strategies used for stakeholder analysis and management.
- Assessing how to create positive perceptions with the audience.
- Tools to analyze customer relationships in order to improve your competitive position.
- The trust, to easily build a network of relationships.
- Obtain more business through effective management of relationships.
- Skills to manage customers, when business matters are going in either positive or negative ways.

target groups:

The Global Union offers this course to the following categories:
• Managers of companies and enterprises.
• Personnel in charge of Law Departments in business and commercial firms.
• Businessmen wishing to develop their legal skills.
• Employees in the field of legal Management.
• Students and graduates of faculties of law at various universities.
• Trainee lawyers.

Join us in this special session by registering via the following link: