A media campaign is the planned use of a variety of communication means and innovative methods to urge society in general or some of its groups in particular to accept an idea, using one or more strategies through continuous efforts within an extended and specific time frame.
The skill of preparing media campaigns is considered one of the most important skills required in the media field, as media campaigns are commonly used in many fields such as political campaigns, advertising marketing campaigns, fundraising campaigns, health awareness campaigns, and safety and security campaigns. Media campaigns focus on changing the behaviors and actions of the target audience or changing the way certain things are viewed. This is usually done by focusing on the strength of the impact of the media message and focusing on the process of evaluating the implemented media campaigns..